Home is where the Brand Is

When it comes to design strategy and brand building, many companies focus 100% of their efforts on what goes on outside the walls of their offices. Commercial interior design provides an opportunity to build your brand from the inside. Building a brand also means infusing your office space with the essence of your company’s message.

When it comes to design strategy and brand building, many companies focus 100% of their efforts on what goes on outside the walls of their offices. Commercial interior design provides an opportunity to build your brand from the inside. Building a brand also means infusing your office space with the essence of your company’s message.

Much like a brand logo or slogan, interior design possibilities for your office are vast and diverse. Whether you are aiming to create a friendly hub for innovation or disperse an air of confident, modern elegance, commercial interior design is an effective tool for translating your brand message into the DNA of your office atmosphere and culture.

While you may have seen and heard about some of the more impressive, well-known examples of brand-based interior office design, such as Google and Pixar, you need not have a great deal of office space to successfully align your brand image and office culture.

Creating multi-use spaces can be an excellent way to cut rental costs and eliminate wasted space, while introducing employees to a new concept that boosts creative interaction. For example, designating a room or area as an employee lounge can facilitate sharing and innovation, but can also provide the perfect atmosphere for hosting the occasional office visitor.

Designing your office space to reflect your company’s brand image can be challenging, but more importantly, it presents a valuable opportunity to establish a true home for the heart of your brand.

[widgetkit id=”28″]